Codestream Studios
BRANDING
Challenge
Codestream Studios, an education-focused software platform, was created to bring computer literacy to students of all backgrounds through hands-on coding instruction and personalized learning apps. With professional coders serving as instructors, the program quickly gained traction in schools, camps, and after-school settings. As the business grew, the brand needed a fresh visual identity that could keep pace with its expanding reach while remaining engaging and accessible to children. The goal was to develop a cohesive design system that made coding feel less intimidating and more like an open invitation to explore, play, and learn.
Solution
The new identity system introduced a vibrant, child-friendly design anchored in clarity and joy. Each department was assigned a custom color, mascot, and playful graphic pattern. These elements added energy and flexibility to the brand while ensuring strong visual organization. Rounded edges, bold colors, and consistent typography tied everything together, giving the system structure without sacrificing fun. Most importantly, the design allowed Codestream to show up in a variety of settings, from public schools to community programs, while staying unified and approachable. The company continues its mission to expand computer literacy. They can be found at wwww.codestreamstudios.com
Credits
Graphic Designer: Désirée Gibbs
