Triple Treat Box
Pizza Hut Packaging
Art Direction • Packaging • Print Production • Illustration
The Challenge
Each year, Pizza Hut’s Triple Treat Box brings a festive bundle of comfort: two medium 1-topping pizzas, five breadsticks, and ten cinnamon sticks starting at just $19.99. This year, the focus was on turning this holiday favorite into something even more memorable like a gift-ready experience that could be easily shared, passed along, or presented at any festive occasion. With the holidays centered around giving, joy, and connection, the design needed to feel instantly seasonal, visually fun, and simple to use as a thoughtful, ready-to-give surprise. The result was a packaging system that didn’t just carry food, but delivered holiday cheer in a format anyone could enjoy handing off.
The Solution
The packaging solution came together through three main design choices. First, the outer sleeve served as the “gift wrap” since it is printed on paper that mimics the look and feel of quality wrapping paper, complete with a whimsical “To/From” postage label. Second, the sleeve design featured a collection of custom holiday postage stamps, each one playfully reimagined with Pizza Hut flair: snowmen munching pizza, the iconic Hut nestled in a snow globe, stockings that spelled out P-I-Z-Z-A, and so on. Finally, printed graphic tape details wrapped around the box to enhance the illusion of a carefully wrapped present. Altogether, the refreshed Triple Treat Box made it easier than ever to spread holiday joy with no gift bag required.
Team
Creative Director:
Jordan Hoyt
Ass. Creative Director:
Sarah Holmes
Sr. Art Director:
Hannah Lewis
Copywriter:
Scott Allen
Client
Pizza Hut
Agency
TracyLocke
Role
Art Director
Year
2021
